DraftKings Signs Massive Deal with Cubs, Plans for Wrigleyville ...

The deal, which sources peg around $100 million for nearly a decade worth of rights, includes the ability for DraftKings to build a retail sportsbook in Wrigleyville.“We want to build the biggest retail sportsbook in the country right in the heart of Wrigley, with an unrivaled experience, food and beverage, and the ability of a fan to go there pre-game, make bets, go to the game and sweat and come back and cash their tickets on the way out,” said Matt Kalish co-founder and president of DraftKings.Building the sportsbook would first require approval by the city of Chicago.[Where Is Sports Betting Legal? But Kalish said the deal will include a full-blown blitz of branding and data in front of the fan in the stadium and on the Cubs new broadcast home, the Marquee Sports Network.The move will help DraftKings fight for sports betting dollars in Illinois, which has been a competitive battle since the state legalized sports betting and became operational on March 9, just days before COVID-19 shut down the sporting world.