McDonald's, Wendy's Cut Back Value Meals, Focus on Pricier Food
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Free subscriber-exclusive audiobook!“No Rules Rules: Netflix and the Culture of Reinvention”Get it now on Libro.fm using the button below.Fast-food giants cut back on promotions, discounts, and cheap meals during the pandemic as demand for pizzas, burgers, and chicken soared, according to a report by Reuters.Big chains have scaled back value meals, which typically contain a menu item with fries and a drink on the side for $5 or less, and are instead pushing larger combo meals and more expensive menu items, Reuters reported."Value menu items are not really profit drivers," BTIG analyst Peter Saleh told Reuters.
As said here by https://www.businessinsider.com/mcdonalds-wendys-fast-food-value-meals-expensive-discount-promotion-burgers-2021-6