Fitbit launches large-scale consumer health study to detect a-fib via ...

Friedman said that the company has wrapped up a pivotal trial and submitted the feature for approval from regulators, and stressed that ECG spot detection of atrial fibrillation and the Fitbit Heart Study's continuous PPG "guardian angel" approach are complementary efforts for round-the-clock health monitoring."ECG has a role, and we're working on ECG as well," he said. It's really thinking about 'How do we be proactive in terms of helping people identify their condition?'"The results of the Fitbit Heart Study will help the company's ongoing regulatory efforts, but will also serve as another test of whether a consumer-device-driven detection and virtual-care model is viable at scale – a particularly relevant subject considering the industry's recent swing toward telehealth."We considered very carefully whether the timing was right to launch this trial amidst the COVID-19 crisis," Faranesh said.