5 European companies that are (really) advancing AI

In 2018, billions of dollars were invested in AI companies, and by 2030, the industry is projected to be worth more than $15 trillion by 2030, according to research firm PricewaterhouseCoopers.Currently, TNW is part of a cutting-edge AI program sponsored by the European Commission, named Data Market Services, aiming to advance and support European data-centric startups.But not all companies that claim to use AI are actually leveraging the technology. Therefore, instead of looking for companies that develop weird, super-advanced AI technologies, we tried to focus on companies that contribute to the industry in simple yet efficient ways.So without further ado, here are some of the European startups we think are leading promising efforts in the field.German Autolabs is a Berlin-based developer of voice assistants and an example of putting specialization to good use. This can potentially help deal with the shortage of radiologists across the world.Based in Amsterdam, Braingineers is an emotion analytics company that uses AI to help companies better understand how their content affect users’ emotions and behavior.Braingineers uses eye-tracking devices and EEG headsets to collect data while users are interacting with their websites and online content. It then uses deep learning algorithms to process the data and find patterns to measure joy, attention and frustration.AI-powered emotion detection can help companies tailor their content to improve user experience and increase the conversion rate of their applications and websites.Emotion detection is a competitive market and is already dominated by companies such as Affectiva and Cogito. It provides data in various formats and because it’s a Europe-based company, it also makes sure the data it provides its customers is compliant with GDPR.While many might argue that providing training data is not AI, it certainly is a very important part of contemporary AI technology.As part of the Data Market Services consortium, we are looking for EU-based startups interested in receiving free training in GDPR compliance, fundraising, pitching skills and many more.