7-month-old Simsim secures $16M for its social commerce in India
Companies, agencies, institutions, etc
Accel Partners
Shunwei Capital
Good Capital
TechCrunch
Influencers
Paytm
Facebook
Prosus Ventures.“The
WhatsApp
Meesho
Hindi,
Amazon
People
Simsim
Amit Bagaria
Rohan Malhotra
Groups
Simsim
Indians
Bengali
Physical locations
No matching tags
Places
No matching tags
Locations
India
Gurgaon
Meesho
Simsim
Bagaria
Tamil
Walmart
Events
Series
Summary
But it becomes easier when the community influencer is able to show them how to apply it,” said Rohan Malhotra, Managing Partner at Good Capital, in an interview with TechCrunch.Influencers typically sell a range of items and users can follow them to browse through the past catalog and stay on top of future sales, said Bagaria, who previously worked at the e-commerce venture of financial services firm Paytm .“This interactiveness is enabling Simsim to mimic the offline stores experience,” said Malhotra, who is one of the earliest investors in Meesho, also a social commerce startup that last year received backing from Facebook and Prosus Ventures.“The beauty to me of social commerce is that you’re not changing consumer behavior.
As said here by Manish Singh