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A new pitch deck from Disney and The Trade Desk advises media buyers to change how they plan around live TV like sports


Disney
FX
National Geographic
ABC
ESPN
The Trade Desk
Google
Hulu
Facebook
SVP
Sims at The Trade Desk


Freeform
Matt Barnes
Laura Nelson

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New York

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The New York Times
SOURCE: https://www.businessinsider.com/disney-and-the-trade-desk-pitch-deck-planning-live-sports-2019-8
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Summary

On average, more than half of Disney's ad impressions across its top TV brands, like ESPN, ABC, and National Geographic, are being served on connected TVs, Nelson said. The majority of ad impressions for Disney's live sports happen on the weekends, particularly Saturday night, Nelson said.

As said here by Ashley Rodriguez