A startlingly honest story about Richard Branson not knowing what 'gross margin' meant shows his qualities as a leader, says former coworker
Companies, agencies, institutions, etc
Virgin Group
Huntley Ritter
Business Insider
Virgin Atlantic
Harvard
the London School of Economics
Branson
Getty Images
Virgin Voyages
USeek
Virgin Australia
Virgin America
Delta Airlines
People
Richard Branson
Ritter
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Physical locations
Virgin America
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Locations
Hollywood
Branson
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Summary
Just tell me what it is.' They kind of explained, and he was like, 'Oh, so it means such and such.' And they were like, 'Yeah.' So he understood [gross margin], but he maybe didn't know the proper label for it that [an MBA student] learns at business school." Read more: Richard Branson reveals how his new adults-only cruise line, Virgin Voyages, will turn the cruise industry upside down Ritter, now the CEO of interactive tech and advertising firm USeek, said Branson's honesty about his shortcomings made him stand out as a leader. Ritter cited Virgin America as an example of Branson's willingness to take on more experienced legacy players. "You did come out of it and say 'yeah, I want that experience.' An experience is worth something, and what Branson did really well was to focus on the customer; listen to the customer," Ritter said of flying with Virgin.
As said here by Charlie Wood