Adidas backpedals on robotic shoe production with Speedfactory closures
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Adidas
Adidas CMO
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Eric Liedtke
Speedfactories
Martin Shankland
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Speedfactory
Claudius Kozlik
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Summary
Robotics manufacturers are making advances in this field, but for now it’s a whole lot harder than training a human workforce to use standard tools on a different pattern.In a press release, Adidas global operations head Martin Shankland explained that “The Speedfactories have been instrumental in furthering our manufacturing innovation and capabilities,” and that for a short time they even brought products to market in a hurry.
As said here by Devin Coldewey