Amazon blames social media companies for sales of fake Amazon reviews

Amazon today said it can't stop fake product reviews without help from social media companies, and it blamed those companies for not doing more to prevent solicitation of fake reviews.In a blog post, Amazon said its own "continued improvements in detection of fake reviews and connections between bad-actor buying and selling accounts" has led to "an increasing trend of bad actors attempting to solicit fake reviews outside Amazon, particularly via social media services."Amazon continued:Some use social media services on their own; in other cases, they hire a third-party service provider to perpetrate this activity on their behalf. Since the fake-review problem originates partly on social media sites outside of Amazon's control, the company said it also uses machine-learning technology and other techniques "to detect groups of connected entities—customer accounts, selling accounts, products, brands, and more."You must login or create an account to comment.Join the Ars Orbital Transmission mailing list to get weekly updates delivered to your inbox.