Amazon Fire HD 10 (2019) review: you get what you pay for

The latest of these is the newly updated Fire HD 10, which looks to make the case that there’s room in the market for a larger tablet that isn’t an iPad. But does the $149 Fire HD 10 do enough to justify saving the money compared to Apple’s increasingly cheap entry-level iPads?To answer that, let’s look at what’s actually new here. It’s been two years since Amazon last updated the Fire HD 10 tablet, but looking at the 2017 and 2019 models side by side, you’d be forgiven for getting them confused. If you want to enable Alexa, you’ll need to agree to the separate Alexa bundle, which includes several of the mandatory agreements above, along with six new ones: The Fire HD 10 will also prompt you to sign up for Kindle Unlimited, which has its own terms and conditions: Add it all up and you have eight mandatory agreements and seven optional ones.As with all the other Fire tablets, the 2019 HD 10 still runs Android, albeit Amazon’s forked, Fire OS version. Add in Amazon’s FreeTime Unlimited service, which grants access to a library of games, apps, movies, TV shows, and books — all whitelisted to be age appropriate and without in-app purchases — and it’s even more compelling as a family device. But in a world where Apple’s entry-level iPad is better and cheaper than ever before, the question starts to become: at what price point will Apple’s tablet cost before it’s no longer worth dealing with the Fire HD 10’s limitations?