Amazon Gobbles Up Eero to Round Out Its Smart Home Plan

(The vast majority of Eero customers have three or more Eeros in their homes.) Like most router systems, Eero also has also had access to plenty of data around how people are using their devices.As Eero’s Weaver said in a Recode podcast in 2017, “Every Eero that’s connected ends up spitting out data to help us understand how our iPhone’s performing, how our Sonos speaker’s performing, how is Alexa performing, and we use that aggregated data to keep improving our software.” Weaver also pointed to cord-cutting as a big driver of Eero sales; the more media people want to access over the internet, the more likely they are to invest in decent networking equipment. The biggest question now is whether owning Eero will help complete that data loop for Amazon.Eero privacy policy currently states that the company collects data about users’ Eero networks to optimize performance, that it may share anonymized data, and that it may share personal data with third-party service providers. We don’t sell our customer data, and we don’t sell ads based on this data."Amazon tells WIRED it has "no plans to change Eero's policy at this time."Google, for what it’s worth, also claims not to track which websites users of its mesh Wi-Fi router: "Importantly, the Google Wi-Fi app and your Wi-Fi points do not track the websites you visit or collect the content of any traffic on your network,” the company's policy reads.But even having slightly more information about the devices in its customers' homes, and how those devices are performing, could be advantageous for Amazon.