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The criticism is largely centered around the incentives cities were giving Amazon, which is one of the most valuable companies in the world, and its potential impact for raising the cost of living in those areas.Amazon could have avoided all the negative publicity if it had just run the bidding process quietly, instead of spinning up a year-long media cycle, according to public relations experts."To go out and create a 'beauty contest,' and turn it into a media circus — it was a dumb idea," said Paul Argenti, a communications professor at Dartmouth College.Argenti pointed out that Amazon's HQ2 bidding process came in marked contrast to the more subdued procedures run by its tech peers.Google, for example, took a quieter approach to its $1 billion expansion in New York City last year, saying it didn't seek incentives.
As said here by Eugene Kim