Ammunition x Gantri Lamp Collection Illuminates 3D Printing's Benefits

Boone Ashworth The lamp maker Gantri partnered with the Silicon Valley design firm Ammunition to produce a new line of greener lighting products.The proliferation of 3D printing technology has made a whole world of physical objects instantly accessible. Anything you want, materialized before your eyes with the press of a button.Even though he’s equipped with that sort of unlimited possibility, Ian Yang just wants to make a nice lamp.Yang is the founder and CEO of Gantri, a San Francisco company that designs, fabricates, and sells 3D-printed lamps. Yang says the company aims to make attractive, high-design products as a way to shine a light on the potential of 3D printing as a quick and relatively inexpensive form of manufacturing."Design has always been something that's very out of touch from consumers," Yang says. It’s because somebody decided they want the light that it exists.”Victoria Slaker, Ammunition“There's this sense that 3D printing is just as basic as: you have an idea, sketch it out, and then you send it to the printer and it’s ready in 24 hours,” says Victoria Slaker, vice president of industrial design at Ammunition.