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At stake is whether one company can decide what apps you can or cannot consume by not allowing other app stores to be installed on its company’s devices (in Apple’s case, on iPhones or iPads), such as Epic’s own game store or the popular Steam Store.By not allowing alternative app stores and tightly controlling the payment mechanisms, Apple not only limits competition but plays kingmaker and censor, deciding what you can or cannot do on your personal computing device and forcing apps to play by its rules or lose out on reaching Apple-product users.In a brilliant marketing stunt, Epic released a new video inside Fortnite in mid-August that was a take on Apple’s famous 1984 commercial, which it called “Nineteen Eighty-Fortnite.” In a startling role reversal, Apple now represents Big Brother.While Fortnite isn’t a little guy, there are many actual “little guys” that have been crushed by Apple as the App Store has grown.
As said here by Rizwan Virk