Google
Apple
iPhone
TAC
Goldman Sachs
the App Store
Apple Music
Apple Prime'
Bernstein
Rod Hall
Toni Sacconaghi
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Sensor Tower
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The amount Google pays Apple could increase to $12.2 billion next year, and $15.6 billion in 2021, according to the Goldman estimate, although TAC growth is slowing, Hall says.
As said here by Kif Leswing