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A change Apple recently made to kids apps in its App Store is negatively impacting the Public Broadcasting Service, and the nonprofit broadcaster’s chief executive isn’t happy about it.Paula Kerger, PBS’ longest-serving president and CEO, told Recode’s Peter Kafka at the 2019 Code Conference in Scottsdale, Arizona, on Tuesday that PBS Kids streaming apps will be adversely affected by new restrictions Apple is placing around third-party analytics for apps for children.Apple earlier this month said it would change its guidelines and bar apps in the kids category from including third-party advertising and analytics software; kids apps will now also be prohibited to transmit data collected in-app to third parties. “Long before I worked for PBS, I was a millennial watching PBS, and the thing that brought me to PBS’s app on the Apple TV was that I liked the content,” she said.This isn’t the first time PBS has been swept up in broader changes enacted by giant tech companies.
As said here by Emily Stewart