Please disable your adblock and script blockers to view this page

Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests

Positivity     50%   
   Negativity   50%
The New York Times
Write a review: Hacker News

In one of the first empirical studies of the impacts of behaviorally targeted advertising on online publishers? revenue, researchers at three universities suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than fo?

As said here by Keach Hagey