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Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests

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The New York Times
SOURCE: https://www.wsj.com/articles/behavioral-ad-targeting-not-paying-off-for-publishers-study-suggests-11559167195
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Summary

In one of the first empirical studies of the impacts of behaviorally targeted advertising on online publishers? revenue, researchers at three universities suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than fo?

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Keach Hagey