Behind the Rise in ?Stadium? Bags?and Why You?ll Be Needing One at Football Games This Fall


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Positivity     47.00%   
   Negativity   53.00%
The New York Times
SOURCE: https://fortune.com/2019/09/01/stadium-bags-football-games/
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Summary

Now the company offers six different clear bags, which account for roughly 50% of total revenue, and their order this year is five times the volume of their first order, “and we are still wondering if we ordered enough,” Allen said.Other companies such as Hammitt, Truffle Co. and Loeffler Randall have also debuted fashion-forward (and stadium compliant) bags in recent years. “We are tracking very, very well for how long it takes to get into the facility,” Mercurio said, noting that Levi’s processes 30,000 people into the stadium in the final 30 minutes before kick-off.A few miles up the road in Palo Alto, the majority of college football fans have accepted the new reality of attending large public events, but each year still brings indefatigable outliers, who want to debate the policy, the size of their bag, or to simply register their outrage. “The expectation with each passing year is [the fans] will be more familiar and comfortable with the clear bag policy,” Dorst said. According to EDITED data, clear handbag arrivals have increased by 235% over the last year, and their popularity is allowing retailers to increase prices.Faigen said, however, that the Fall 2019 and pre-Spring 2020 runway shows were filled not with PVC, but quilted and animal-skinned bags.

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