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Billboards? Nah, just buy a media company instead

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The New York Times
SOURCE: https://techcrunch.com/2021/05/22/billboards-nah-just-buy-a-media-company-instead/
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Summary

Startups used to be obsessed with billboards. It was the first thing I noticed when I moved to San Francisco: venture-backed companies including Eaze, Airbnb, and notoriously, Brex, would post large billboard advertisements all over the city to grab attention?

As said here by Natasha Mascarenhas