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Biting into the origin story of Flamin' Hot Cheetos


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CBS News
Frito-Lay
PepsiCo
Frito-Lay's
Flamin'
team."He
the Los Angeles Times
Flamin' Hots
Frito Lay
Remington Korper
CBS Interactive Inc.


Richard Montañez
Godfather
Judy
Lee Cowan
Cheeto
Roger Enrico
totally."Enrico
Eva Longoria
     
Dustin Stephens


Hispanic
Flamin
Latino
Mexican


Southern California."My whole


the Blue Room
the White House


Plano
Texas
Montañez
Elotes


Hot –

Positivity     48.00%   
   Negativity   52.00%
The New York Times
SOURCE: https://www.cbsnews.com/news/flamin-hot-cheetos-origin-story/
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Summary

The Genesis tale, as told by Montañez, goes like this: he and his wife, Judy, invented the spicy sensation right in their own kitchen, back when Montañez was a factoryworker at a Frito-Lay plant in Southern California."My whole life I'd been told that I was mentally incapable, that I was mentally challenged, because I thought different," he said. – which showed that the popular snack food we know today was more than likely developed at Frito-Lay's headquarters in Plano, Texas, not the humble kitchen of the Montañez family. "What I had was what I had, so I don't know what you're talking about."Some members of the team that said it developed the recipe for Flamin' Hots are in fact flamin' hot mad at Montañez for taking credit. "I looked at it, I'm, like, 'Oh my God, that looks like a Cheeto!'" he said.Not knowing (or perhaps not caring) about the consequences, Montañez said he cold-called the CEO of Frito Lay directly, a man named Roger Enrico.Cowan asked, "Did you ever think twice about dialing that phone?""Yeah, but I didn't know what protocol was – you know, I don't think I could spell the word at the time, let alone know what it meant, you know?" Montañez laughed. In the first of several statements to a hungry press, PepsiCo said, "We do not credit the product creation to him and him alone," but later stated, "We attribute the launch and success of Flamin' Hot Cheetos and other products to several people who worked at PepsiCo, including Richard Montañez."  So, where does that leave us?

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