Business Insider buys Morning Brew: Sources
Companies, agencies, institutions, etc
Business Insider
Wall Street Journal
the University of Michigan
Axios
Vox Media
Recode.
Blodget
Blodget at Silicon Alley Insider
People
Austin Rief
Alex Lieberman
Henry Blodget
Andrew Sullivan
Casey Newton
Axel
Axel Springer
Vox
Groups
German
Physical locations
No matching tags
Places
No matching tags
Locations
Substack
Events
No matching tags
Summary
Now they’re in talks to sell their business newsletter company to Business Insider, according to sources familiar with the two companies.It’s unclear how much Business Insider intends to pay for Morning Brew, which says it will turn a profit on revenue of $20 million this year. Morning Brew is a business-focused publisher that reassembles news into bite-sized chunks for its millennial audienceYou can imagine the logic behind this one: Business Insider gets a company with 2 million subscribers to its free newsletter, which it can try to convert into paying subscribers.
As said here by Peter Kafka