China is policing celeb gossip and 'feudal superstitions' during Chinese New Year and the Olympics

With China set to kick off Chinese New Year and the Winter Olympics next week, Beijing is telling its nearly one billion internet users — and millions of companies — how they should behave online during this period.In a statement in Chinese on Tuesday, the Cyberspace Administration of China (CAC) said it was launching a month-long initiative to regulate online content, with a focus on five areas. The areas of focus span from contemporary celebrity gossip and age-old feudal superstitions to issues surrounding soft pornography, suicide, and violence.The internet regulator also reminded provincial authorities to strengthen enforcement so they can "foster a civilized, healthy, and festive environment for public discourse online during Chinese New Year."Chinese New Year, which kicks off on January 31 this year, is the most important traditional festival to the Chinese.