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Since then, Tab has maintained a "small but loyal following over the last few decades," mainly among consumers who grew up with the brand, Coca-Cola said."We're forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades," Kerri Kopp, group director, Diet Coke, Coca-Cola North America, said in a statement. Get the latest breaking news delivered straight to your inbox.Copyright © 2020 CBS Interactive Inc. All rights reserved.Quotes delayed at least 15 minutes.Market data provided by ICE Data Services.
As said here by Kate Gibson