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Companies can track your phone?s movements to target ads


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Google
Apple
Chrome
Gmail
iOS
Facebook
Kochava
NumberEight
Blackberry
Sentiance
Condé Nast
Affiliate Partnerships


Sidney FussellTo
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Charles Manning
Abhishek Sen
NumberEightSen
Kochava

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YouTube
UK
London
Neura

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Positivity     41.00%   
   Negativity   59.00%
The New York Times
SOURCE: https://www.wired.com/story/companies-track-phones-movements-target-ads/
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Summary

Tellingly, Google will still collect data from its own search engine, plus sites like YouTube or Gmail.Apple, meanwhile, says it will require apps in a forthcoming version of iOS to ask users before tracking them across services, though it delayed the effective date until next year after complaints from Facebook. But “big companies with large repositories of first-party data about their consumers probably aren’t going to be terribly negatively impacted,” says Charles Manning, CEO of the analytics platform Kochava.Companies looking for new ways to categorize users and tailor content are turning to a new tool: physical signals from the phone itself.“We see Apple's announcements, consumers getting more conscious of privacy, and the death of the cookie,” says Abhishek Sen, cofounder of NumberEight, a “contextual intelligence” startup in the UK that infers user behavior from sensors in their smartphone.“Brands are forced to rethink their campaigns, which have always been, ‘I want to know the individual and know their preferences.’ ”Abhishek Sen, cofounder, NumberEightSen describes NumberEight’s chief product as “context prediction software.” The tool helps apps infer user activity based on data from a smartphone’s sensors: whether they’re running or seated, near a park or museum, driving or riding a train.Most smartphones have internal components that record data on their movements. But, given the “incredibly long sales cycle” of public contracts, Sen says, the app pivoted to music and other commercial services.Companies like NumberEight, or competitors Sentiance and Neura, use sensor data to categorize users.

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