Creators finally know how much money YouTube makes, and they want more of it
Companies, agencies, institutions, etc
Google
YouTube
Partner Program
Patreon
Premium
Music Premium
YouTube TV
vidIQ
Twitch
People
Ruth Porat
YouTube
Roberto Blake
Rod Breslau
Twitch
Breslau saidYouTube’s
Robert Sandie
Sadie
” Blake
Groups
Porat
YouTubers
Physical locations
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Places
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Locations
YouTube
US
choices.”A
Events
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Summary
Now they do — and, as one YouTube employee told The Verge, this feels like “a real seminal moment.” $15 billion may come as a shock: it’s about 20 percent of how much advertisers pay across all US network television, is six times bigger than Twitch’s reported ad revenue, and it accounts for approximately 10 percent of Google’s overall $161 billion revenue. Over the course of three years, YouTube has earned more than $34 billion in advertising revenue alone.It’s hard for creators to ignore those numbers. Sadie explained that “over $8 billion in ad revenue is going to YouTube creators all over the world,” adding that “having worked with YouTube creators since 2006, it feels like this has kicked into overdrive the past three to four years.”Creators are the beating heart of YouTube, but advertising is the blood that flows throughout.
As said here by Julia Alexander