D2C companies deliver customer delight and simplicity

Instead, they offer a customer-focused product experience that starts with choosing the right plant and includes an onboarding kit that educates users, all contained within a continuous positive feedback loop delivered through carefully designed, friendly, educational content.By going direct to consumer, brands can personalize the buying experience, optimize customer enjoyment and use, educate them at the right cadence, and ultimately, help them successfully harvest the emotions they were seeking.This approach works for any category that is perceived to be complex. The good or the bad is determined by the onboarding experience, intuitive design, content, online support, customer reviews and after-sales experience.Like batteries that store power, brands store emotional states, positive and negative; a consumer’s interaction with Comcast taps into a different range of emotions than a visit to an Apple Store.Creating comfortable footwear, for example, requires complex engineering; with unique types for walking, cycling and running, how do you figure which one is right for you?