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Shield raised $15 million for communications compliance software, while Fintech Farm wants to build neobanks for different emerging markets.Magnet drawing peopleMagnet drawing peopleIt’s one thing to get a prospective customer to visit your site, but convincing them to reach for their wallet or share their phone number is a stretch.As consumers gain greater control over their privacy, Aleksandra Korczynska, CMO of GetResponse, says marketers who align lead generation with the goals of prospective customers will gain a significant advantage.“The key is building a foot-in-the-door technique for continuous engagement — lead magnets,” she says.(TechCrunch+ is our membership program, which helps founders and startup teams get ahead.
As said here by Alex Wilhelm