Develop a buyer?s guide to educate your startup's sales team and customers

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SOURCE: https://techcrunch.com/2021/05/21/develop-a-buyers-guide-to-educate-your-startups-sales-team-and-customers/

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Sales teams, especially at smaller startups, can review the guide quarterly and analyze what is and isn’t working as the company goes to market.Here is how to put together a buyer’s guide, including what to sort out before you type a single word.From the start, it’s important to think about who the stakeholders are for your product’s buying cycle.

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Develop a buyer?s guide to educate your startup's sales team and customers

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Yousuf Khan