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Dr. Oz's hydroxychloroquine advocacy seduces Trump as coronavirus wellness woo surges


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Positivity     38.00%   
   Negativity   62.00%
The New York Times
SOURCE: https://www.nbcnews.com/think/opinion/dr-oz-s-hydroxychloroquine-advocacy-seduces-trump-coronavirus-wellness-woo-ncna1185596
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Summary

Now more than ever, the public wants and needs good science from trusted sources.In some ways it feels like the volume has been turned down on the celebrity wellness pontificators. People are buying up the unproven malaria drug and burning down 5G cellphone towers.This site is protected by recaptcha Privacy Policy | Terms of ServiceAnd, of course, many celebrity wellness brands have done their best to remain in the public's consciousness with the singular goal of selling products and wellness philosophies.A recent study looking at COVID-19 misinformation (the researchers looked at 225 pieces of misinformation rated false or misleading by fact checkers) found that top-down misinformation from "politicians, celebrities, and other prominent public figures made up just 20 percent of the claims in our sample but accounted for 69 percent of total social media engagement." So, even though celebrities may not be a principal initial source COVID-19 "infodemic" material, their words and ideas get spread around a disproportionate amount.Thankfully, regulators are beginning to take action against some of the prominent individuals pushing bogus COVID-19 cures and treatments. This in turn makes it easier for even more aggressive hucksters, like Jim Bakker, to push immunity-boosting bunk.Second, while media outlets gave Brady's stay-at-home advice glowing coverage, he is clearly just exploiting the fear and uncertainty around the coronavirus to sell products. In reality, as noted by Emma Laing, an associate professor and director of dietetics in the University of Georgia, "any food or supplement marketed to do so, such as vitamins, herbs, essential oils, juice cleanses or natural health products, is not evidence-based."Of course, we are seeing similar essentially science-free immune-boosting advice (read: cynical marketing ploys) from many celeb wellness brands, including Paltrow's Goop, Jessica Alba's Honest Company and Elle Macpherson's WelleCo and, right here on NBC, Dr. Oz.To counter this misinformation, we need creative communication strategies that use trusted science.

As said here by Timothy Caulfield