Revel
The Behavioral Insights Team
New Yorker
Frank Reig
Paul Suhey
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Revel, which was founded in March 2018 by Frank Reig and Paul Suhey, is leaning heavily on its app to improve safety, including training videos and tests, a helmet selfie feature that require photographic evidence that user is wearing a helmet and a community reporting tool.Revel said it partnered with behavioral science experts at The Behavioral Insights Team to develop a new mandatory in-app safety training designed to improve users’ knowledge of safety measures and compliance with those practices.
As said here by Kirsten Korosec