Elon Musk wants to quadruple Twitter users by 2028 | Engadget
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Summary
Musk also wants to have 104 million paid subscribers for a service only referred to as "X." There weren't any details on what sort of product X would be, but Musk has cryptically hinted at an ad-free paid Twitter experience. Right now, advertising makes up about 90 percent of Twitter's revenue; Musk wants to cut that to about 45 percent by 2028.
As said here by https://www.engadget.com/about/editors/nathan-ingraham