Facebook?s Giphy acquisition might have big implications for iMessage and Twitter

The service claims that more than 700 million people see Giphy content every day, and many of those views come from some of the internet’s most popular apps— from Apple’s iMessage to TikTok and Twitter — most of which rely on Giphy’s API and archives to let users share and post GIFs. It’s likely that at least some of those services won’t want to have a Facebook-owned platform integrated with their products moving forward. This integration seems likely to pose some tension moving forward, given Apple’s pro-privacy stance and Facebook’s tendency to absorb user data from its products.Mailchimp lets you insert GIFs sourced from Giphy while creating an email campaign via a built-in tool. Mailchimp also offers an official Facebook integration that lets you add an email signup form to a Facebook page and publish ads for your Mailchimp campaign to Facebook.Signal lets you search for GIFs that you can include in messages on iOS and Android, and Giphy is one of the services from which Signal sources GIFs. Signal bills itself as an end-to-end encrypted privacy- and security-focused messaging service, and the company did not say whether it plans to remove Giphy as a source of GIFs following this acquisition.The app already implements its GIF search in a privacy-preserving way, according to Signal founder Moxie Marlinspike.