Former executives from NBC and CBS are advising Mike Bloomberg - Business Insider
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Summary
"It only makes sense to try and utilize those platforms."The person added that these efforts have been kept quiet to circumvent FCC fairness doctrine rules that require broadcasters to provide equal airtime to opposing candidates.As for Chusid, she is expected to use her professional athlete contacts to solicit unpaid pro-Bloomberg content, a source said.The source with ties to Bloomberg executives and a politics and cable news background said he thought the media strategy was aimed at reinforcing the candidate's paid strategy and help him appeal to moderates and voters who aren't closely following specific policy proposals or issues like the sexual harassment lawsuits filed by former Bloomberg employees and reported by Business Insider.He added that this behind-the-scenes work, which he described as "crisis comms on steroids," can help temper negative headlines.Got more information about this story or another ad industry tip?
As said here by Patrick Coffee, Tanya Dua