Google abandons FLoC, introduces Topics API to replace tracking cookies
Companies, agencies, institutions, etc
Google
FLoC
the Topics API
Travel & Transportation
the Topics API GitHub
Chrome
Public Knowledge
Federated Learning
the Electronic Frontier Foundation
EFF
Brave
Edge
Mozilla
ID
Private Interest Including Noise
Cyphers of EFF
Chrome and Chrome Canary
Verge Deals
People
John Bergmayer
Vivaldi
Bennett Cyphers
Privacy Sandbox
Groups
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Physical locations
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Places
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Locations
Chrome
Events
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Summary
As EFF points out, Google’s Privacy Sandbox weighed the idea of PIGIN in 2019, otherwise known as “Private Interest Including Noise.” Like Topics, it would work by sharing a list of interests with advertisers, but as Cyphers of EFF explained at the time, it could still “provide trackers with a massive new stream of information they could use to build or augment their own user profiles.” A recent update says a newer version of that approach, under the name FLEDGE, is in early testing on Chrome and Chrome Canary.
As said here by Emma Roth