Google drops FLoC after widespread opposition, pivots to ?Topics API? plan
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Summary
After widespread opposition from the rest of the Internet, Google is killing its "FLoC" plans.The company wants to get rid of the third-party web cookies used for advertising tracking, so it proposed FLoC ("Federated Learning of Cohorts"), which would have let its browser track you for the benefit of advertising companies. The Topics API gives users more control over the tracking process, but if your core complaint was that browser makers should not build user tracking technology directly into the browser for the benefit of advertising companies, you'll still find fault with Google's plan. Most importantly, Google says users and sites will be able to opt out of the Topics API.FLoC worked by grouping people with similar browsing histories together into a "cohort" and would make assumptions about that group for advertising purposes.
As said here by Ron Amadeo