Google Play adopts App Store-like features including in-app events and custom product pages
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Google
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Product Page Optimization
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the Play Store
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the Play Console
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Summary
Among these were two high-profile changes to its Google Play app marketplace, custom store listings and in-app events, which follow updates Apple made to its own App Store just last year.Google had been offering A/B testing for product page enhancements since 2015 — a feature that allows developers to see which text and graphics would best convert users.Apple later adopted a similar feature when, at last year’s Worldwide Developer Conference, it introduced Product Page Optimization designed to help developers to try out different app screenshots, videos, and even app icons to try to appeal to different types of users.
As said here by Sarah Perez