High-End Hot Pot Heats Up in the U.S.
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Summary
The company will soon open two more stores—both in the Seattle area—but in the wait for it to expand outside California, competitors for the luxury hot pot throne have come forth.Liuyishou, which launched in Chongqing, China, has more than 1,200 locations worldwide and last year opened its first U.S. locations, starting in San Mateo, Calif., and Flushing. While this type of luxury spread is a decade or older in China, until recently it had made only small inroads into heavily Chinese-American enclaves in the U.S. But the current opening spree shows the widespread appeal: Hai Di Lao’s Seattle store will be in the heart of downtown Seattle, with a nearly 8,500-square-foot spot that will seat 300 people. At the time of the company’s IPO last year in Hong Kong, Hai Di Lao was opening a restaurant at a rate of one every three days and was valued at $12 billion.This means that we are just at the very beginning of the wave of Chinese hot pot chains coming into the U.S. Da Long Yi opened its first U.S. shop in Manhattan’s Chinatown earlier this year—specializing in tallow-frying ingredients before they are dipped.
As said here by Naomi Tomky