Hong Kong's food e-commerce startup DayDayCook raises $20 million
Companies, agencies, institutions, etc
Talis Capital
Ironfire Ventures
Alibaba Entrepreneurs Fund
DayDayCook’s
JD.com
Tmall
Weibo
TikTok
Tencent
People
Norma Chu
Matus Maar
Li Ziqi
Youtube
Douyin
Groups
Chinese
Physical locations
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Places
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Locations
China
Hong Kong
DayDayCook
London
Hong Kong’s
Taiwan
YouTube
Events
No matching tags
Summary
Users first consume the content put out by the startup across social channels, and then they become customers of DayDayCook’s ready-to-eat or to-cook food packs, kitchenware, and more.“We really believe in the content-to-commerce model,” said Matus Maar, managing partner at Talis Capital.He went on to explain that as content creation becomes easier thanks to an abundance of mobile editing tools, “even one person in rural China can make amazing content that creates a huge following.” He was referring to China’s reclusive influencer Li Ziqi who rose to stardom by posting videos on Youtube and domestic sites about her rural self-sufficiency.“That goes hand in hand with people not wanting to see content that is super polished or comes out of mega agencies.
As said here by Rita Liao