How do TikTok stars take their careers to the next level? Music.
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NBC
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@anokhinalz Poarch
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Warner Records
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the Thornton School of Music
the University of Southern California
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Bella Poarch
Bitch
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Addison Rae
Dixie D'Amelio
Mae Karwowski
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Alessandro Bogliari
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Jonathan Azu
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Summary
SectionsTVFeaturedMore from NBC Follow NBC News Before Bella Poarch released the music video for her debut song, "Build a Bitch," she teased it for her more than 68 million followers on TikTok.Poarch is the third-most-followed person on the short-form video app, which has risen in recent years from a lip-syncing app to one of the most culturally dominant social media platforms. Dixie D'Amelio dropped "F---boy" the same day Poarch dropped her song."For the music industry, they see these creators, who already have a built-in audience with millions of fans, who are going to make headlines when they do release a song, and their audience is going to tune in and watch that music video and rack up 20 million, 30 million views on YouTube," said Mae Karwowski, CEO and founder of Obviously, an influencer marketing agency.Poarch, who rose to fame doing lip syncs and recently signed a deal with Warner Records, has proven the most successful.
As said here by Kalhan Rosenblatt