How entrepreneurs are preparing for the NCAA rule change - Business Insider

The different business strategies represent three of the possible ways that entrepreneurs can get involved in the emerging market of student-athlete monetization: enabling student-athletes to monetize themselves; connecting student-athletes with brands; and helping student-athletes find representation.The uncertainty surrounding the specifics of the rule change, combined with a constantly evolving technological landscape that routinely gives student-athletes new ways to monetize their reach, makes the market a challenge to predict; Tiffany Kelly, the founder of Curastory, called the situation "a Wild West." Still, for entrepreneurs willing to brave its unpredictability, the brave new world of student-athlete monetization represents an exciting and potentially lucrative universe of opportunities.Using Curastory, student-athletes can create videos that brands bid to sponsor, and then the student-athletes accept a bid and share the video on their personal social media. The founder of Alumni Pros Global Sports, former NBA athlete Jerome Williams, launched the company in March in the hopes of capitalizing on the need for brands and student-athletes to find and conduct business with each other.Williams and his team have created a proprietary algorithm that measures what they call an "IP score," a metric that reflects a student-athlete's social media reach, strength of personal brand, and a variety of other factors.