How Tiktok?s ?witch hunt effect? turned West Elm Caleb into the latest virtual punching bag
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Summary
In less than a week, a seemingly average, 20-something single man has become TikTok’s latest punching bag — with a hashtag of his own, millions of views and scores of videos decrying his name.Enter West Elm Caleb.A woman from New York posted a TikTok about getting ghosted by a man named Caleb after meeting on the dating app Hinge. The enticement of a Spotify playlist he recycled and the notion that he was active on different dating apps all turned the 25-year-old’s life into “a frankly messed-up, crowdsourced mystery,” Richards said.robbie had no ideaAs views start picking up, a hashtag specific to the video pops up (the West Elm Caleb tag has already racked over 42 million views.) With TikTok’s features incentivizing challenges, trends and duets, creators — who might not even be directly related to the situation — will pile up with their content, Richards said.
As said here by Mar?a Luisa Pa?l