How to go viral on TikTok and market your business

Hasson started her TikTok in 2019 and steadily grew her following on the app over the past three years Working as a content creator involves a lot of planning and organizing, which often includes spotting and following trends — including sounds, transitions, dances, or ways of shooting video, Hasson said. Some, like Laura Rowan, post social-media videos six days per week — four of which are solely on TikTok, where her company Luxe Home Decor has 247,900 followers.Others prefer to post multiple videos every day. The more you have to work with, the better your videos will turn out, said Javonnah Ford, founder of the candle brand Braelake, which has more than 133,000 TikTok followers."Even if you think that other people might not like what you post, someone might like it," Ford said. Nadare has nearly 100,000 followers on TikTok, which Norquay attributes to her social-media strategy."Videos that have my face in it do better than videos that don't," she said.