How to optimize your cart abandonment email strategy

Luckily, I’ve found a few tips that have helped me minimize cart abandonment which you can hopefully benefit from as well.However, before we dive deeper into the email marketing tips that you can use in your cart abandonment emails, let’s have a glimpse of the reasons leading to abandonment on the image below:Other reasons that can make the customers abandon their cart include concerns related to the quality of the product and not being able to see the products close up or get the suitable fit. Your cart abandonment emails would not work simply by offering discount coupons to each and every customer. They have set the perfect example of a personalized cart abandonment email that asks the subscriber whether they are facing any difficulty in placing the order: Credit: UgmonkI’d advise you to send a series of two to three cart abandonment emails to increase the likelihood of yielding conversions. Credit: Food52CTA is the most important element of cart abandonment email as it will prompt the customer to check out and complete the purchase. When they will “Proceed to checkout,” they will be redirected to the payment page to complete the purchase.Apart from these tips, there is something else that you should be wary about and that is “gamification.” Many marketers believe that cart abandonment email is the last resort to win the customer back. A simple workaround to this problem is to offer the discount in the second or third cart abandonment email instead of the first one. Cart abandonment emails can work wonders since cart abandoners are already half-convinced prospects which makes it easier to convince them to purchase.