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How Wordle Went Viral


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Positivity     46.00%   
   Negativity   54.00%
The New York Times
SOURCE: https://www.buzzfeednews.com/article/stefficao/how-wordle-went-viral-strategy
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Summary

Asher Wilson-Goldman, Andrew Chen, and Paul BrislenThe success of Wordle, the game most easily characterized by the green-and-yellow square emojis that are saturating Twitter feeds worldwide, traces back to a small group of nerdy New Zealanders who were looking for a pandemic distraction.“The close ties across the country means it isn't hard for things to spread — whether that be gossip, word games, or good public health measures to keep us safe during a pandemic,” said Asher Wilson-Goldman, a public sector communications professional who was one of the first people to start tweeting about the game.New York software engineer Josh Wardle designed Wordle for his partner. Between Jan. 1 and Jan. 13, 1.2 million tweets containing both the green-and-yellow square emojis have been sent.Leading into 2022, the vast majority of tweets around Wordle were coming from New Zealand and Australia — but Twitter shared that the top three countries tweeting about Wordle in recent weeks are the US, the UK, and Canada.But there’s some indication the game is finally moving to other social networks. But just learn to mute keywords, OK, people?"Here are some tips, techniques, and opening word suggestions from some of Wordle’s earliest adopters:Andrew Chen: “I like to use ‘TIMES’ as a starting word because it has an ‘S’ at the end to quickly tell you if it's a plural word or not. My advice is that you don't have to try to get the answer on every guess; sometimes it's better to ignore the letters you've already got and guess a word with five new letters.”a few months from now there will be a tweet that says "wordle was the banana bread of omicron" and it will have 20k retweetsContact Steffi Cao at steffi.cao@buzzfeed.com.Got a confidential tip?

As said here by Steffi Cao