If Microsoft buys TikTok, it could be bad news for Google Cloud - Business Insider
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Summary
But at second glance and beyond, it could be a brilliant strategic move.That's because the deal is all about data, the cloud, and an opportunity for Microsoft to own something that could be as big as YouTube for the next generation — complete with at least 80 million US users already (and probably more, given that the app has been downloaded 2 billion times) — at a potentially bargain price, thanks to the growing list of companies and governments banning or threatening to ban the app.And if the deal goes through, it would also take a shot at Microsoft's longtime arch-rival Google in the doing.With TikTok, Redmond would gain eyes in an area where it has been mostly blind: Generation Z's smartphone use.
As said here by Julie Bort