'In the Heights,' a 'Milestone Movie for Latinos,' Underwhelms with $11M Opening Weekend
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Jon M. Chu’s
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Summary
Its cumulative total is $109 million.Sony’s “Peter Rabbit 2: The Runaway,” a film originally planned to open around Easter 2020, also opened softly, debuting with an estimated $10.4 million.After a string of good box office weekends, the opening of “In the Heights” was a reminder of the challenges of the marketplace. According to audience surveys, about 40% of the opening-weekend audience for “In the Heights” was Hispanic.The director Chu has previously helmed a breakthrough release for Asian Americans in 2018’s “Crazy Rich Asians,” which opened to $26.5 million over three days and then kept a multi-week lock on the box office.
As said here by Breitbart News