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Inside Marqeta?s fintech mega-IPO


The TechCrunch Exchange
AlexThe Exchange
Monday.com
Next Insurance
Q&A
E&O
S&M
OKR


Jason Gardner
Henry Pickavet
Embroker
company?Given
Alex  

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Europe

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Marqeta
the United States
San Francisco
U.S.

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The New York Times
SOURCE: https://techcrunch.com/2021/06/12/inside-marqetas-fintech-mega-ipo/
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Summary

Evidence of the fact is not hard to find, but one good indication of the insurtech market’s present climate is Embroker’s $100 million round from earlier in the week.Embroker is a San Francisco-based insurtech company that sells business insurance. While claims activity will likely continue to rise, our models for cyber have been effective at pricing the risk appropriately and we expect that the investments we’re making in our platform will allow us to continue to do so.For startups specifically, we also currently bundle tech E&O and cyber insurance as many founders were under covered by stand alone E&O or cyber policies when it came to these emerging threats.Finally, we’re curious what the company’s marketing spend has looked like over time — are you finding similarly efficient S&M avenues as you did when Embroker was smaller?While we’ve been growing our marketing spend materially each year, it has actually been decreasing as a percentage of revenue consistently as we get to larger market share within the verticals we target, as that drives significant organic growth for us.

As said here by Alex Wilhelm