Instagram to test hiding likes: how it will impact influencer business - Business Insider
Companies, agencies, institutions, etc
Business Insider
Select Management Group
likes."Wescott
Instagram Stories
IGTV
Long Haul Management
TLA Management
Urke
Reuters
Viral Nation
Facebook/Instagram API
People
Adam Wescott
Evan Asano
Likes
Dan Levitt
Taylor Urke
Joe Gagliese
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Locations
Instagram
US
Mediakix
Stories
doesn't
Gagliese
Events
Instagram Stories
Summary
Top industry executives who work closely with influencers told Business Insider that this change could lead to companies finding alternative ways to measure engagement."For creators, it's a big change because likes are the number one tool for tracking post engagement," said Adam Wescott, a partner at the digital talent management firm Select Management Group. "They know within minutes how their content will do based on number of likes."Wescott said he believes brands will find alternative ways to measure engagement through looking at things like comments, shares, and Instagram Stories.When deciding which influencers to work with, brands have already stopped just looking for the ones with the most followers, and are instead focusing on those with the highest engagement.
As said here by Amanda Perelli