It?s a huge problem that most health apps are created by men ? here?s how to fix that

Speaking of the latter, as a woman and the founder of a healthtech company, I couldn’t help but notice that what wellness apps are offering today does not correspond with the actual needs of women.Most of the founders and top product people at healthtech companies can’t really “eat their own dog food,” that is, they are limited in their ability to use their own apps and uncover issues in user experience. A whole lot of emotional damage has been done by apps and services that are basically the product of an unequal society that objectifies women.Speaking of weight loss, there’s an interesting imbalance here: the vast majority of the apps that want to help you shave off extra kilos are marketed for women — but, according to the data, 73 percent of men in the United States are overweight, compared to only 63 percent of women.With all this and more happening, it’s obvious that a change has to occur in how we develop products — not just those for a female audience, but in general. Don’t make your app look like a stick of bubble gum just because it’s for women.3. 4. Think about different use cases of your app; better still, if you don’t identify as female, keep asking your female users how they interact with your product. Women of all ages use health and fitness apps; they also track their cycle and watch their weight.