Jason Rantz: Here's why you should be wary of star-studded ...

Jordan promoting the Well-Health Safety Seal for buildings and businesses in the post-COVID era. It feels like it’s playing endlessly.The Well-Health Safety Seal promotes itself as a way for you to determine if the business or building you’re entering is safe from the threat of COVID. Or are we unfairly judging a short branding ad?The ad campaign frames its service around the pandemic, with Lady Gaga sympathetically explaining, "we all want to feel safe in the places we spend our time." And Lopez promises that "if you want to get back to your favorite places and feel confident they have put your health and safety first," you should look for the Well-Health Safety Seal.But what the ad never reveals is that the seal can cost a business up to $12,600, depending on its size. No wonder so many left-wing celebrities push the seal.On the other hand, the health and safety criteria include procedures either already adopted by virtually every business or mandated by law. But wouldn’t a reasonable consumer expect that the seal means they will enter a business that will be free from pathogens?If this sounds scammy, well, you may be on to something.The Well-Health Safety Seal is the brainchild of Wall Street vet Paul Scialla, who wants his company to replace LEED certification, which establishes buildings as eco-friendly.